The Sales Funnel For Effective Online Marketing
The sales funnel has been a fundamental part of traditional marketing and business for ages. I have noticed that funnels designed for Internet business are becoming increasingly popular.
It is evident that many are eager to learn more about this idea and how they could use it in their online businesses marketing strategies. Read on to learn more on the sales funnel to ensure Internet marketing success.
The Sales Funnel: What is it?
A marketing funnel is not a funnel. The marketing concept employs the term "funnel" to describe a sales process, from beginning to end. Since it has a broad opening for customers who are "Unqualified prospects" at the top and an even smaller opening for converted sales at the bottom the funnel can be a precise comparison.
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The top of the funnel or entry point to the funnel will be who we may consider as "unqualified prospects"; these are folks who could need your services or products however, you've never contacted them before. After several sales and promotions, you will have gotten customers who have bought your product or service.
A lead generation funnel's effectiveness is also due to the capability to monitor the actions of your prospects throughout the sales process. The sales funnel allows you to predict the number of potential customers that will ultimately be customers by calculating the qualified prospects at each stage.
A sales funnel allows you to see exactly what and where your sales process is failing or working or failing, or if your marketing campaign isn't getting enough potential customers somewhere within the process. This data will help you determine where your focus is and the best way to keep sales at the right amount. It is used to monitor and control the sales process of customers.
The Front- End or the Sales Funnel Top
Your top sales funnel is your most active and most important area in your process. It requires constant testing. There is no limit of front-end concepts. Your imagination and your resources are the only limitations.
The primary goal of the front-end is to attract potential clients and convert those buyers into buyers further down the sales funnel.
A prospective client will be "qualified" when they sign up to the product or service you offer. This is when the potential customer, also known as an "Unqualified Prospect" is now an "qualified lead. They've taken action which suggests they might be interested in your product or service.
To make your front-end effective it is essential to drive targeted traffic towards your blog, website, squeeze page, or blog. PPC adverts, articles marketing, PPC advertising, social media like Google+, Twitter and Facebook, YouTube, banners and blogs, forum posting and content marketing are all great resources.
There are numerous tools that can be used to "qualify" the "Unqualified prospect". A squeeze page is among the most effective methods to "qualify" the prospects who are not qualified. It allows you to offer something of value, related to your products or service, which people can receive for free or at a significantly discounted price in exchange for the email address they provide. There are a variety of products to choose from such as newsletters, videos, emails, courses ebooks, as well as related reports.
This shows that people are attracted towards your sales channels at the front. The back-end is what we should be focusing on.
The Bottom of The Funnel: The Back-End
The back-end (or the bottom) of the sales channel is where the bulk of sales and profits take place. It typically contains your highest priced products. Basically these would be relevant to the same niche but delivered in different formats, such as audio, video, live interaction or private consult.
The primary difference between the front-end and the back-end is the kind of client, as well as the cost of the service or product being offered.
While it's true that just a small percent, say 1-2%, from the total number of people entering into your front - end, will be in the back-end. That's alright, due to the fact that this select few will be investing a much larger amount of money.
It is evident that, while front end products and services may be priced at less than $100, back-end items and services are typically priced in the 100s or 1000's. This means that the bottom of the sales channel, also known as the back-end is the primary source of income.
As I mentioned, the sales funnel may be as easy or complex as your imagination or resources allow.
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