Over-the-top french fry and burritos filled with Flamin’ Scorching Cheetos will quickly burst into Chicago because of a fast-growing San Francisco Bay-area digital restaurant chain. Subsequent week, Man vs Fries will debut 5 Chicago-area meals truck places, founder William Bonhorst tells Eater Chicago, serving decadent build-your-own curly or straight-cut fry creations as loaded burritos, quesadillas, and fry plates. It’s a part of a push to open 75 new locations throughout the U.S. and Canada on Tuesday, February 23.
Prospects select curly or straight fries, a carne asada or pollo asado topping, and a end: both Northern California-style (cheese, bitter cream, guacamole) or Southern California-style (grilled onions, cilantro, jalapeños). Different objects embody a Southern California-style burrito (Flamin’ Scorching Cheetos, straight-cut fries, carne asada/pollo asado, cheese, bitter cream, guacamole) and asada nachos (Flamin’ Scorching Doritos/tortilla chips, carne asada, cheese, guacamole). The merchandise have taken off on social media; the Man Vs. Fries Instagram deal with has extra than 25,000 followers.
Bonhorst first launched the model as a pop-up in 2018 within the Bay space. He attributes his love of fries to his household’s weekly journeys to a fast-food restaurant. The journeys occurred on Thursdays — the day his dad and mom acquired paid.
Man vs Fries picked 5 places scattered throughout town to extend its supply zones: East Garfield Park, Irving Park, close to McCormick Place, River North, and College Village. Supply fries do include a ticking clock as high quality and construction can rapidly deteriorate in transit. Reve Burger, the fast food spot from fine dining chef Curtis Duffy (Ever, Grace), even touts its fry “expertise” — a coating that makes fries crunchier after being microwaved at house.
Chicago is house to many great french fry options in a big selection of kinds, from triple-fried British-style chips at Pleasant House Pub to nori-dusted waffle fries with parmesan and beni shoga ginger at Bokuchan’s Japanese Curry Home. Some eating places have gone as far as to construct their complete enterprise round fries, like Friistyle in Bronzeville the place clients can discover Belgian-style pommes frites in inventive hybrids like lobster frite (butter-sauteed lobster, celery, pink pepper, Previous Bay aioli) and a Chicago-style Italian beef frite (asiago, giardiniera cheese sauce, au jus).
The corporate might additionally discover competitors amongst different spots with stoner-friendly menu objects like Cheba Hut, the Arizona-based toasted sub chain with a location in Wicker Park, and Hotbox by Wiz, rapper Wiz Khalifa’s newish delivery-only restaurant that opened final fall in Chicago.
Man vs Fries will solely be obtainable by third-party firms together with DoorDash, Grubhub, Uber Eats, and Postmates. It’s additionally the primary Black-owned restaurant to companion with with Reef Kitchens, a ghost kitchen firm and restaurant incubator that additionally works with manufacturers like Wow Bao and Insurgent Wings. Bonhorst has just lately opened Man vs Fries places cities together with Portland, Oregon, Austin, Texas, and Atlanta.
Man vs Fries, 317 W. Oak Road; 1434 W. Fillmore Road; 246 N. California Avenue; 4229 N. Pulaski Street; 2350 S. Wabash Avenue; Slated to open Tuesday, February 23.