Dan Levy, co-creator of and co-star on award-winning sitcom Schitt’s Creek, took to social media Monday afternoon to inform followers that he and his crew don’t have anything to do with a Chicago bar’s pop-up. In a submit that appeared on Instagram and Twitter, Levy wrote that he appreciates the keenness, however that “the occasion isn’t sanctioned by Schitt’s Creek,” warning that “rumors of solid attending are unfaithful.” Within the midst of the pandemic — when going to a bar is taken into account a dangerous actions — Levy additionally inspired “all to maintain making selections that don’t threat the well being & security of themselves and others.”
Heard a few Schitt’s-inspired pop up occurring in Chicago. I admire the keenness however the occasion isn’t sanctioned by Schitt’s Creek and rumors of solid attending are unfaithful. Encouraging all to maintain making selections that don’t threat the well being & security of themselves and others.
— dan levy (@danjlevy) February 15, 2021
Replay Lincoln Park, which Levy didn’t point out by identify, is an arcade bar that over the previous few years has specialised in unauthorized pop-ups. These productions are restricted engagements, and infrequently, they’re over earlier than a authorized problem will be mounted. Prior to now, Replay has mined pop-culture properties like Friends, Game of Thrones, and Rick and Morty. On Friday, the bar unveiled its newest manufacturing, “Schitt Occurs,” meant to remind followers of settings like Rose Apothecary, Rosebud Motel, and Cafe Tropical. Tickets, which value $20, are offered out till Sunday, February 24, and the pop-up is about to final via April 1.
Levy’s tweet gained over followers, who questioned Replay’s motives — some suggested legal action. The bar has since marked its reservations page with an all-caps disclaimer: “*THIS IS NOT AN OFFICIAL SCHITT’S CREEK EVENT.” A since-deleted reply to Levy despatched from the bar’s Twitter account claimed Replay is following Chicago security tips — together with limiting capability to 25 individuals per room and imposing social-distancing guidelines and masks carrying. The tweet additionally famous COVID-19’s affect on the bar trade, writing: “We’re simply making an attempt to outlive, enterprise down 90% for nearly 1 yr.”
One other tweet, from somebody who claims to work for Replay, asked Levy and his fans for empathy: “I work there. Ought to I simply not hold paying my hire? My payments? Shall I simply go purchase a tent and arrange within the snowstorm?”
Replay proprietor Mark Kwiatkowski canceled a Tuesday morning interview attributable to a household matter. On Monday evening, the same person alleging to work for Replay tweeted that the bar was working with Schitt’s Creek’s manufacturing firm on some form of decision.
Chicago has develop into known for pop-culture pop-ups, with bars throughout the town seizing alternatives to make use of nostalgia to draw prospects for slightly enjoyable. A Saved by the Bell pop-up that began in 2016 rolled out a blueprint. NBC sanctioned that pop-up, and the ’90s present’s stars made cameos in Chicago and LA as a part of the advertising and marketing effort. Different bars throughout the nation, including Dallas, have additionally embraced pop-ups as a technique to appeal to prospects.
This isn’t the primary time an unauthorized pop-up has confronted the ire of a present’s inventive crew. In 2017, Netflix attorneys despatched a cease-and-desist letter to Emporium Arcade Bar after it staged a Stranger Things pop-up. The streaming firm’s letter was filled with fan references and kept away from utilizing robust language. Emporium’s homeowners mentioned they didn’t even think about it a stop and desist, however as an alternative noticed it as a intelligent request to finish the pop-up’s run. Levy’s tweet additionally used diplomacy. Nonetheless, the response was uncommon as the celebs, writers, and manufacturing firms behind the films, video video games, and TV exhibits used for pop-up inspiration not often make public feedback on unauthorized pop-up occasions.